Skullcandy Brand Reimagined

Company: Skullcandy

Creative partners: Brand Marketing, Product Marketing

Tools: Adobe Illustrator, Adobe Photoshop, Adobe Substance

Overview

Skullcandy reimagines a well‑known audio brand through an expressive exploration of product design, packaging, and identity. Inspired by the brand’s bold attitude, I redesigned its physical and visual presence—crafting new product forms, packaging systems, and a refined identity. As the sole designer, I shaped every element to create a cohesive, elevated reinterpretation of the Skullcandy experience.

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Pointure Wayfinding System

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Brand Narrative Illustration