Pointure Wayfinding System

Company: Pointure

Partners: Brand Marketing, Product Marketing

Tools: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Substance

Overview

Pointure blends industrial design, user interface design, and brand identity into a unified wayfinding experience. Inspired by Apple’s product design language, the physical kiosk explores form, tactility, and clarity while extending into a fully realized UI/UX system. As the sole designer, I shaped every dimension of the project—from product concepting to interface design to the complete brand identity system.

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