Advanti Racing Product Catalogs

Company: YHI International

Creative partners: Corporate Marketing, Product Development, Sales

Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Overview

I designed three consecutive yearly product catalogs for YHI International and its mainline brand, Advanti Racing, leading all creative direction, photography sourcing, and layout. Each edition evolved the system further, refining the visual language and structure. The featured catalog represents the third—and most fully realized—expression of the series.

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