Advanti Racing Product Catalogs
Company: YHI International
Creative partners: Corporate Marketing, Product Development, Sales
Tools: Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Overview
I designed three consecutive yearly product catalogs for YHI International and its mainline brand, Advanti Racing, leading all creative direction, photography sourcing, and layout. Each edition evolved the system further, refining the visual language and structure. The featured catalog represents the third—and most fully realized—expression of the series.